I wanted to move away from my current toothpaste and find one that is not tested on animals and natural ingredients. I have tried several vegan toothpastes and I wasn't particularly fond of the Tom's texture. It did not seem like toothpaste in my mouth. I tried it several times and just could not transfer over to using it. I decided to try the following brand and if you like the flavor of licorice, then you will enjoy this toothpaste which is flavored with fennel. If you don't like licorice, they have other flavors. I love it!
Desert Essence - Tea Tree Oil Toothpaste Fennel, 7 oz toothpaste